The fine arts of diamond setting, metallurgy and gemology are all of utter consequence when orchestrating a piece of significance. Discerning buyers will observe in stone setting, qualities such as how firmly the stone is held, the avoidance of unnecessary thickness of metal, and any marks from the process.
The Artistry
The Artistry
A piece of jewelry should feel inevitable—
It should carry the silence of something that’s already been decided.
The study of precious gems is an art. Laboratory reports, appraisals and certifications can only convey a strictly scientific approach to valuing the stone. When what matters most is how they make you feel.
Lovers know better. We believe in the sentimental. We do not believe in convention or conformity. We believe in tradition and quality. That jewelry is artifact. A projection of individual consciousness.
“Working with Moein was the most personal design experience I’ve ever had.” -Andrew Vaughn
“Beauty is our only judge, she is a merciless lover.”
Balancing structural integrity with visual grace, every prong, bezel, or pavé is placed by hand. We consider light, angle, and symmetry to ensure each stone feels suspended in its own spotlight.
Gemology is more than science; it’s an art of judgment. We evaluate each gem for its unique character — not just clarity and cut, but energy, brilliance, and soul. From ethically sourced diamonds to rare colored stones, every selection is guided by a lifetime of expertise and intuition.
Each alloy is chosen for its strength, hue, and ability to age beautifully — never compromised by shortcuts or fillers. Whether it’s a warm 18k yellow gold or a cool platinum alloy, we refine, shape, and finish each form by hand to bring out its true character.
A homage to our former storefront in Laguna Beach.
A short film about presence, devotion, and the quiet beauty of things made with care.
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